Take a minute and think about some of your favorite apps or even just some of the most popular ones in recent years. Apps like Candy Crush, Google Maps, TikTok, Walmart, and more. Think of how often you have apps like these running on your phone. Now, think of what all these apps can do. What these apps look like. How they interact with you. How you interact with them. Developing a mobile app requires a comprehensive strategy in order for it to be user-friendly and give both your customer and your business the experience and information you both are looking for. But, don’t worry, we will spearhead this process and will include you in it for the best results.
When developing your mobile app, here are some things that should be considered:
Once you know who you are trying to reach and how it is best to reach them, it is important to take a step back and see how much you can really afford to invest in your app. This will ultimately determine what features you decide to incorporate into your app. There is a wide margin of the final sticker price of an app, so don’t get discouraged – we can help you find something to fit your budget.
Market research is a great starting point for your app development. And really, it is a great starting point for any major project you will be doing, such as marketing. It can serve as a base for the other decisions you make. Market research will help you better understand who your audience is, who your competition is, the likes and dislikes of your use, and just generally what your market looks like.
Native vs. Hybrid Apps
Did you know there are different types of apps? Native apps are smartphone apps that are built specifically for an operating system using a programming language. Hybrid apps are web-based apps that are configured to work on smartphone platforms. Your choice of which type of app to go with will depend on your end goal and your budget. There are definitely perks and challenges with both.
Ideally, you will make money off your app to help monetize your business decision – this will be part of your return on investment (ROI). And when it comes to monetizing your app, there are several different options:
- Freemium – The download of the app is free, but certain features cost money to unlock.
- Paid – The download of the app cost money.
- In-app purchases – This model uses the app to sell digital or physical products, as opposed to features like in freemium.
- In-app ads – This is simply incorporating some advertising space in your app and selling the space to advertisers.
- Sponsorships – This involves partnering with other brands and advertisers, and is similar to the in-app ads model.
App Development FAQ
How much does it cost to build an app?
Answer: The price to build an app can vary based on several attributes. Apps can start at $20,000 and rise to 1 million +. You also have to take into account marketing and admin. Weigh those against your profit goals and you should be able to determine if it’s worth the leap of faith. Custom functionality, number of platforms that app will be built on, how much time it will take to design/develop apps, bundled options with marketing/PR, etc.. If you have further questions we’d like to be of service.
Is it hard to make an app?
Answer: It can be pretty hard to make an app. There are droves of questions to answer when it comes to creating an app the way you envision it. Do you want an app that is native or hybrid? Do you want your users to be able to use your app offline or a combination of online and offline? Then there’s scalability, how many people do you envision will use your app? There are so many ways to go about designing and developing an app but we work hard to address the unknowns and make them known. You can use a template platform which takes a lot of the work out of development but you’re stuck with the functionality of the template. You can go with an app development company like My Basic LLC and empower us to take your idea and creating something new that the market has never seen…your vision/your brand.
How much does it cost to develop a mobile app?
Answer: The cost to develop a mobile app will vary. Some apps have been built for $25,000 while others have cost 1 million plus. You have to take into consideration the complexity of your app and how many platforms will it be launched on. The best way to determine how much it will cost to develop your app is to talk with a My Basic LLC team member who will develop a proposal based on your goals and needs for the app. We’ll also include marketing because you must….must take into account marketing to reach your audience. There are a multitude of businesses trying to reach your audience and we need to bump one of them out of the way so we can get your app in front of your audience. It’s what we do, call us.
Is making an app worth it?
Answer: Have you ever wondered if making an app is worth it? When you think about the potential rewards versus risk you may say it’s 100% worth it. So many factors go into answering this question and various businesses have had varying degrees of success and failure. If you have the right team around you, your app is released at the right place and at the right time, and you have a marketing budget you can do very well. Your app could be the app that goes viral with little budget. Keep in mind that in order to stay in front of people’s minds you still have to market your app. If you are able to help someone with a common problem people face with your app it’s worth it. If you make life a little more convenient for your users it’s sure worth it. At the end of the day we think it is worth it, It is not worth it to everyone we will admit, if you’re cautious and don’t like risk maybe… maybe now is the time to take that risk and do something you’ve never done before. If you have further questions let’s talk more.