Developing An App

September 18, 2020/0 Comments/in App Development /by mybasicllc

Developing an app can be beneficial to your business in many ways. In our day and age there is an app for everything. From calling a uber/cab, to making an appointment at the salon, to tracking your caloric intake– there’s an app for that. Why shouldn’t there be? Mobile applications put the world at our fingertips. They offer a form of inter-activeness that a website can’t match, while also providing heightened mobility. With technology ever advancing, apps are capable of such a wide variety of feats that we can guarantee no matter what field you are in, your business could benefit from having a mobile app.

Apps are a great way to reinforce your brand. Imagine your customers scrolling past your logo every time they open their phones! They can hardly forget about you when you are always in the palm of their hand. That makes you, well, handy! Plus, your customers are way less likely to try out one of your competitors when you are always just a tap away. They will love the convenience that an app provides.

What are the benefits of having an app developed for your business?

One of the most obvious benefits of an app is increased sales. If you have goods to sell you can hardly afford not to have an app. If you have us design an app for you you are ensuring that your business is available to your customers whenever, and wherever the urge to shop hits them. Whether you rock the brick and mortar or sale primarily online, as your mobile app developer we can give you access to new pools of potential customers. Don’t risk losing clients to your tech-savvy competitors, let us design an app that will give you the edge you need to stay at the top of your game.

And if an app is convenient for your customers, it is doubly so for you! Need to get word out about a new promotion? Send out an alert! That slight buzz of their phones will have your customers reaching to see what’s new– instantly. Even if you already have a sizeable email list for just that purpose, you still risk sitting unopened in inboxes, or worse landing straight in the spam box. With mobile apps you become front screen news every time! Take advantage of this newfound line of communication to stay in contact with your clients no matter where life takes you.

Another reason to consider hiring an app developer is the increased visibility. Owning a business is all about visibility. From billboards, to commercials, to websites and social media, getting people’s attention is essential. Making yourself available on every platform allows you to maximize your outreach. That’s just good marketing. With smartphone sales increasing by the year, the reasons to consider a mobile app are steadily rising.

How do we find out more about app development services?

When you schedule a consultation with our trained team of app developers you are signing up for our undivided attention as we listen and assess the individual needs of your business. My Basic LLC thrives on being able to supply you with the very best in customer service. Our innovative designs will help your business flourish in today’s demanding, tech-saturated markets. Make sure to ask us about our portfolio to see how we have helped other businesses reach their goals.

My Basic LLC knows that staying relevant, and keeping up to date on all of the trends is hard work. So let us make it easy for you. We are only a call, click or tap away! And as always, if you have any questions make sure you reach out to us. We would love to hear from you!

–Mallory Craig and the My Basic LLC Team

5 Things to Consider When Developing A Mobile App

July 21, 2020/0 Comments/in App Development /by mybasicllc

Take a minute and think about some of your favorite apps or even just some of the most popular ones in recent years. Apps like Candy Crush, Google Maps, TikTok, Walmart, and more. Think of how often you have apps like these running on your phone. Now, think of what all these apps can do. What these apps look like. How they interact with you. How you interact with them. Developing a mobile app requires a comprehensive strategy in order for it to be user-friendly and give both your customer and your business the experience and information you both are looking for. But, don’t worry, we will spearhead this process and will include you in it for the best results.

When developing your mobile app, here are some things that should be considered:

Budget

Once you know who you are trying to reach and how it is best to reach them, it is important to take a step back and see how much you can really afford to invest in your app. This will ultimately determine what features you decide to incorporate into your app. There is a wide margin of the final sticker price of an app, so don’t get discouraged – we can help you find something to fit your budget.

Market Research

Market research is a great starting point for your app development. And really, it is a great starting point for any major project you will be doing, such as marketing. It can serve as a base for the other decisions you make. Market research will help you better understand who your audience is, who your competition is, the likes and dislikes of your use, and just generally what your market looks like.

Security Measures

You will need to include a privacy policy in your app since it will collect information from users. This policy needs to cover what information is being collected from them and how this will be used. In the early stages of your app development, consider consulting with legal counsel to give yourself plenty of time to get this aspect fleshed out. Ready to take your business to the next level with app development? We’re ready to help! Send us a message, we’d like to learn more about your idea. We’ll sign a NDA to keep your idea safe.

Native vs. Hybrid Apps

Did you know there are different types of apps? Native apps are smartphone apps that are built specifically for an operating system using a programming language. Hybrid apps are web-based apps that are configured to work on smartphone platforms. Your choice of which type of app to go with will depend on your end goal and your budget. There are definitely perks and challenges with both.

Monetization Options

Ideally, you will make money off your app to help monetize your business decision – this will be part of your return on investment (ROI). And when it comes to monetizing your app, there are several different options:

Freemium – The download of the app is free, but certain features cost money to unlock.
Paid – The download of the app cost money.
In-app purchases – This model uses the app to sell digital or physical products, as opposed to features like in freemium.
In-app ads – This is simply incorporating some advertising space in your app and selling the space to advertisers.
Sponsorships – This involves partnering with other brands and advertisers, and is similar to the in-app ads model.

App Development FAQ

How much does it cost to build an app?

Answer: The price to build an app can vary based on several attributes. Apps can start at $20,000 and rise to 1 million +. You also have to take into account marketing and admin. Weigh those against your profit goals and you should be able to determine if it’s worth the leap of faith. Custom functionality, number of platforms that app will be built on, how much time it will take to design/develop apps, bundled options with marketing/PR, etc.. If you have further questions we’d like to be of service.

Is it hard to make an app?

Answer: It can be pretty hard to make an app. There are droves of questions to answer when it comes to creating an app the way you envision it. Do you want an app that is native or hybrid? Do you want your users to be able to use your app offline or a combination of online and offline? Then there’s scalability, how many people do you envision will use your app? There are so many ways to go about designing and developing an app but we work hard to address the unknowns and make them known. You can use a template platform which takes a lot of the work out of development but you’re stuck with the functionality of the template. You can go with an app development company like My Basic LLC and empower us to take your idea and creating something new that the market has never seen…your vision/your brand.

How much does it cost to develop a mobile app?

Answer: The cost to develop a mobile app will vary. Some apps have been built for $25,000 while others have cost 1 million plus. You have to take into consideration the complexity of your app and how many platforms will it be launched on. The best way to determine how much it will cost to develop your app is to talk with a My Basic LLC team member who will develop a proposal based on your goals and needs for the app. We’ll also include marketing because you must….must take into account marketing to reach your audience. There are a multitude of businesses trying to reach your audience and we need to bump one of them out of the way so we can get your app in front of your audience. It’s what we do, call us.

Is making an app worth it?

Answer: Have you ever wondered if making an app is worth it? When you think about the potential rewards versus risk you may say it’s 100% worth it. So many factors go into answering this question and various businesses have had varying degrees of success and failure. If you have the right team around you, your app is released at the right place and at the right time, and you have a marketing budget you can do very well. Your app could be the app that goes viral with little budget. Keep in mind that in order to stay in front of people’s minds you still have to market your app. If you are able to help someone with a common problem people face with your app it’s worth it. If you make life a little more convenient for your users it’s sure worth it. At the end of the day we think it is worth it, It is not worth it to everyone we will admit, if you’re cautious and don’t like risk maybe… maybe now is the time to take that risk and do something you’ve never done before. If you have further questions let’s talk more.

6 Trends for App Development in 2020

June 23, 2020/0 Comments/in App Development /by mybasicllc

The mobile app industry is one industry that keeps refining nearly every day. So, it’s a job to keep up. But don’t worry – we’re keeping up for you. When it comes to developing an app for your company, it is important to consider what the trends in app development at the time look like. Of course, you always want to ultimately do what works best for your business, but this will help you decide what aspects might help you beat out a competitor, save some money, or just ultimately get the most return on your investment. As we turn a new decade, here are some app development trends you can expect to likely hear more about:

AR and VR Capabilities

Augmented reality and virtual reality have grown immensely in popularity over the past few years and we’ve witnessed gaming trends evolve as a result, such as Pokemon Go, Dino Trek and more. Incorporating these capabilities into your app can be revolutionary for the user experience.

Beacon Technology

Beacon technology has swiftly been embraced by numerous industries. It is a great tool for location technology and proximity marketing. So, what is a beacon? It is a wireless transmitter that sends signals, which can then be used in the information exchange of sales.

Artificial Intelligence

Artificial intelligence (AI) continues to advance and is something mobile app developers will see numerous benefits from. For example, it is now easy to integrate chatbots into websites and apps. But in the future, you could see chatbots that respond more like a virtual assistant, making the user feel as though they are talking to a real person.

Impacts of 5G Wireless Services

Do you remember the days of 3G? Oh yeah, those are long gone. We are now looking at 5G technology in the near future and it is stated to be 100 times faster than 4G network. And if you are going to keep your user experience good, you need to take this into consideration. The last thing you want is a user downloading your app only to delete it because it can’t keep up with the speed of their service.

The Future of Wearable Devices

Wearable devices are nothing new – from Apple watches to Fitbits and beyond, these have been in our tech industry for years now. And their future is looking bright. These wearable devices have changed the way consumers interact with smart devices and have also, therefore, changed the way users interact with your app.

IoT Integration

IoT, or the Internet of Things, has become an industry itself that is evolving with time. Thanks to the capabilities of the IoT, users can access non-IT equipment using a remote control or an app. Because this is becoming and will become an essential part of some user’s lives, it is important to keep this trend in mind when developing your app.

Ready to begin?

Trends aren’t everything – they aren’t the hard, fast layout to your new app. However, they are good to have in your list of considerations and to use as a guide for what your new app might should include. From helping you understand and prioritize trends for app development in the coming year, to helping you strategize what your end result should look like, to actually building your app for you – our team is ready. Give us a call today.